Caffè Diemme
Social Media Strategy · Content Creation · Paid Social · Influencer Marketing
Caffè Diemme chose Digital Sapiens to introduce its coffees to Greek audiences. The partnership began with the brand’s launch in the Greek market and grew into an ongoing social media programme. In 2026, Caffè Diemme’s visual identity refresh gave us a new brief. We wanted people to become familiar with the brand’s new look and recognise it beyond their social feeds.
The brand
Caffè Diemme has been creating coffee blends since 1927, with a focus on aroma and flavour. In Greece, we connect that heritage to the ways people already enjoy coffee. A close-up of an espresso extraction, the texture of a cappuccino or the preparation of a freddo each gives people a different way to get to know the brand through a familiar coffee ritual.
What Digital Sapiens does
Social Media Strategy
We plan Caffè Diemme’s presence on Facebook and Instagram. The editorial calendar brings together products, preparation methods and everyday coffee occasions, with room for brand priorities such as the rollout of the new visual identity.
Content Creation
We develop concepts, write copy and shape the creative direction for posts, Reels and Stories. The coffee itself guides the content. A post about Caffè Oro might focus on the character of the blend, while a Reel can take a closer look at the espresso as it flows from the machine into the cup.
Paid Social & Influencer Marketing
Paid social and creator partnerships formed part of the launch strategy. We use social ads to promote the brand, its products and selected activations. Creator content gives audiences another way to discover Caffè Diemme by showing how the coffee fits into someone’s daily routine.
Digital Sapiens Services
- Social Media Marketing,
- Products Photo shooting
- Video Production,
- Influencers Marketing.