Pfanner | Digital Communications & Promotion in Greece
Social Media Marketing · Performance Marketing · Point-of-Sale Promotions
Through its official distributor in Greece, Pfanner entrusted Digital Sapiens with planning and delivering its digital promotion in the Greek market.
The partnership combined the implementation of the brand’s strategy across social media and Google with planning and support for promotions at selected points of sale. Our aim was to introduce audiences to Pfanner’s products and connect their online presentation with their presence in-store.
The brand
Pfanner is an Austrian family business with a history dating back to 1856 and a range that includes fruit juices and iced teas. Ingredient quality, fruit processing and flavour are central to its philosophy.
These qualities guided the product communications for Greece. The content needed to help shoppers recognise the packaging, explore the available options and discover flavours that interested them.
Our approach
We adapted Pfanner’s strategy to the needs of the local market while maintaining the brand’s identity and visual style. Product presentation was connected with consumption occasions and seasonal themes, giving each piece of content a clear role in the communications plan.
We also coordinated digital promotion with activity at selected points of sale. Consistent messaging and presentation helped connect the first online encounter with a product to finding it on the shelf.
What Digital Sapiens did
Social Media Marketing
We implemented the brand’s social media strategy, organising topics and content around the products, flavours and communications priorities for Greece.
Performance Marketing
We planned and delivered advertising campaigns across social media and Google. Targeting, messaging and creative followed each campaign’s objectives, with performance monitoring informing subsequent optimisation.
Point-of-Sale Promotions
We planned and supported promotions at selected retail locations, connecting the products’ in-store presence with Pfanner’s digital communications.
Digital Sapiens Services
- Social Media Marketing
- Performance Marketing