Paulaner | Digital Communications & Brand Activations in Greece
Social Media Marketing · Performance Marketing · Microsites & Facebook Apps · Influencer Marketing · Experiential Activations
Paulaner entrusted Digital Sapiens with developing and strengthening its digital presence in Greece. The partnership combines content strategy, advertising and creator collaborations with microsite development and experiential activation planning.
Our aim is to showcase the products and Paulaner’s Bavarian identity, creating opportunities for discovery and engagement among adult audiences and hospitality professionals.
The brand
With a history dating back to Munich in 1634, Paulaner is closely connected with Bavarian brewing traditions, Biergarten culture and Oktoberfest. These connections give the communications a range of starting points, from the brewery’s history to serving suggestions and food pairings.
Our approach
We connect Paulaner’s identity with occasions familiar to Greek audiences. Weissbier and Lager each have their place in the content through product features, serving suggestions, food pairings and seasonal themes.
Each channel serves a specific purpose. Social media maintains audience contact, advertising supports content visibility, and microsites provide dedicated spaces for individual activations. Experiential activity connects those communications with an opportunity to discover the brand in person.
What Digital Sapiens does
Social Media Marketing
We plan topics and content for Facebook and Instagram, bringing product presentation together with Paulaner’s history, culture and activations.
Performance Marketing
We plan and manage campaigns that support brand awareness and activation visibility, adapting targeting, messaging and creative to each campaign’s objectives.
Microsites, Web Design & Development
We developed microsites for individual activations, organising information and the participation journey around each campaign’s mechanics. We also provided hosting.
Facebook Apps
For earlier activations, we created Facebook applications that supported interactive features and audience participation.
Influencer Marketing
We plan creator partnerships, aligning the content with Paulaner’s identity, the activation’s objectives and each creator’s style.
Image & Video Editing
We edit and adapt visual assets for posts, Stories, Reels and advertising, maintaining a consistent brand presence.
Experiential Activations
We develop activities that bring audiences into contact with Paulaner and its products, connecting digital promotion with an in-person experience.
Digital Sapiens Services
- Microsites Development,
- Web Design,
- Web Development,
- Web Hosting
- Video Production,
- Social Media Marketing,
- Performance Marketing,
- Influencers Marketing