Paulaner, the No. 1 Weiss beer in Germany, entrusted Digital Sapiens with the development and enhancement of its digital presence in the Greek market.

As part of this collaboration, our team undertook the planning and implementation of integrated digital and experiential activities, including  microsites, social media marketing, digital advertising, influencer marketing and experiential activations.

Through targeted strategy, creative content and actions that connect the brand with its audience, we contributed to increasing Paulaner’s brand awareness in Greece, while also strengthening its presence among both loyal beer lovers and professionals, as well as owners of on-trade consumption points.