Martin Miller’s Gin | Digital Communications in Greece
Social Media Marketing · Performance Marketing · Video Production · Image Editing
Martin Miller’s Gin entrusted Digital Sapiens with its online and offline advertising presence in Greece. The partnership focused on building brand awareness and introducing its distinctive character to drinks industry professionals and adult gin enthusiasts.
We combined social media content with advertising, video production and image editing to create a consistent presence across audience touchpoints.
Our approach
The premium identity of Martin Miller’s Gin guided the visual style and tone of the communications. We focused on the bottle, the details of the serve and the preparation of a Gin & Tonic, connecting the product with the care involved in each stage of the process.
We also adapted the content to two audiences with different interests. Professionals look for information they can use when presenting and serving a product. Gin enthusiasts want to discover its character and explore serving suggestions.
What Digital Sapiens did
Social Media Marketing
We developed the brand’s social media presence through content about the product, its identity and serving suggestions. Posts gave audiences opportunities to get to know Martin Miller’s Gin and interact with its channels.
Performance Marketing
We planned and delivered advertising campaigns across social media and Google. Targeting, messaging and creative followed each campaign’s objectives, supporting visibility among relevant professional and adult consumer audiences.
Video Production
We produced videos showcasing the product and the preparation of the serve. Movement, close-ups and pacing helped bring individual details into focus.
Image Editing
We edited and adapted photography for organic posts and advertising, maintaining a consistent visual identity across formats.
Digital communications were complemented by promotion at selected offline touchpoints, bringing the activity together within a shared plan for the Greek market.
Digital Sapiens Services
- Social Media Marketing,
- Performance Marketing,
- Product Photo Shooting
- Video Production,
- Images Touch up,
- Event Management