Licor 43 | Digital Strategy & Brand Activations
Social Media Marketing · Performance Marketing · Product Photography · Video Production · Image Editing · Experiential Activations
Licor 43, a Zamora Company brand, selected Digital Sapiens through a closed pitch to strengthen its digital presence and increase audience engagement.
The partnership brings together content strategy and creation for Facebook and Instagram, digital advertising and experiential activation planning. Our aim is to express the character of Licor 43 and create opportunities for adult audiences to discover and engage with the brand.
Our approach
Presenting a drink starts with the product and extends to how it is served and the occasions it accompanies. For Licor 43, these different perspectives guide the content, from product photography to a video showing a cocktail coming together.
We connect digital communications with experiential activity, giving audiences different ways to get to know the brand. Visual style, copy and advertising creative follow a shared direction, keeping the Licor 43 identity recognisable across channels.
What Digital Sapiens does
Social Media Marketing
We plan topics and develop content for Facebook and Instagram. Product features, serving suggestions, seasonal themes and activation communications come together in an editorial calendar, with each idea adapted to the appropriate format.
Performance Marketing
We plan and manage advertising campaigns that support brand visibility and content engagement. Targeting, messaging and creative follow each campaign’s objectives, while performance monitoring informs subsequent optimisation.
Product Photography & Image Editing
We create photography that highlights the bottle, the serve and the details of its presentation. We edit and adapt the images for organic posts and advertising.
Video Production
We develop video content that presents Licor 43 through movement, preparation and serving. Length and composition are adapted for Reels, Stories and advertising placements.
Experiential Activations
We plan experiences that bring audiences into direct contact with the brand, connecting in-person activity with communications across its digital channels.
#TastesBetterTogether
Digital Sapiens Services
- Social Media Marketing,
- Performance Marketing,
- Product Photo Shooting
- Video Production,
- Images Touch ups