Kyprico Spraying Equipment
Social Media Marketing · Performance Marketing · Video Production · Image & Video Editing
Kyprico selected Digital Sapiens to create content and manage its social media advertising. The partnership aimed to strengthen the company’s presence among professional audiences and reach prospective customers through targeted communications.
The company
At the time of the project, Kyprico represented Sames Kremlin exclusively in Greece. Sames develops equipment and solutions for applying coatings, adhesives and sealants in professional and industrial settings.
The communications challenge was to connect technical information with professional needs. Each product presentation needed to help audiences understand where the equipment is used and how it fits into a production or finishing process.
Our approach
We organised the content around the products and their applications. Clear explanations, images and video helped show the equipment in use and make its features easier to understand.
We also planned advertising around the company’s specialist audience. The aim was to reach professionals with relevant interests and encourage them to explore the products or contact Kyprico for more information.
What Digital Sapiens did
Social Media Marketing
We planned topics and created content for the company’s social channels. Product presentations connected equipment with its applications, adapting technical information to each post’s format.
Performance Marketing
We delivered targeted advertising campaigns to promote the company and reach prospective customers. Messaging, creative and targeting followed each campaign’s priorities, with performance monitoring informing subsequent optimisation.
Video Production
We produced video content to present the equipment and its applications, giving professional audiences a closer look at the products.
Image & Video Editing
We edited and adapted visual assets for organic posts and advertising, focusing on clear product presentation and straightforward messaging.
Digital Sapiens Services
- Social Media Marketing,
- Performance Marketing
- Video Production,
- Image Editing