Kartelias & Co.
Social Media Marketing · Social Ads · Google Ads · Experiential Activations
Kartelias & Co. selected Digital Sapiens to strengthen its social media presence and encourage audience engagement. The partnership covered content creation for Facebook and Instagram, advertising through Social Ads and Google Ads, and experiential activations.
Our aim was to connect the company’s history and expertise with the interests of people who enjoy the sea, diving and underwater exploration.
The company
Established in 1969, Kartelias & Co. manufactures ready-made and custom-made diving suits using high-quality imported materials. Its manufacturing experience and understanding of divers’ needs are central to its identity.
That expertise provides a strong starting point for useful digital content. A product becomes more relevant when people can understand how it is used and which needs it addresses.
Our approach
We built the content around the products and the audience’s connection with the sea. Equipment presentation sat alongside themes reflecting the diving experience and the appeal of underwater exploration.
This gave the company’s social channels two connected roles. They helped people discover the products while creating opportunities for conversation around a shared interest.
What Digital Sapiens did
Social Media Marketing
We planned topics and created content for Facebook and Instagram, connecting product presentation with the company’s experience and identity.
Social Ads
We supported content and product visibility through social advertising campaigns, adapting messaging, creative and targeting to each campaign’s objectives.
Google Ads
We used Google advertising to support the company’s visibility in searches related to its products and attract relevant interest to its digital channels.
Experiential Activations
The partnership included experiential activity designed to bring audiences into direct contact with the company and its products, connecting online communications with an in-person brand experience.
Digital Sapiens Services
- Social Media Marketing,
- Social Ads
- Google Ads