Jägermeister | Social Media & Brand Activations
Social Media Marketing · Facebook Apps · Performance Marketing · Photography & Video Production · PR
Jägermeister appointed Digital Sapiens to develop new ways to connect and interact with its audience. The partnership combined social media and YouTube development with content production, interactive applications, digital advertising and PR.
Our aim was to translate the brand’s distinctive character into its digital presence and extend the reach of its activations beyond the place and moment they happened.
Our approach
Jägermeister’s authenticity, sense of mystery and distinctive visual identity guided the creative direction. We developed content that expressed those qualities, keeping the brand recognisable across different channels and formats.
We also connected offline activity with online communications. Photography and video gave audiences material through which to discover and discuss the brand’s activations, while interactive applications offered specific ways for its adult audience to take part.
What Digital Sapiens did
Social Media Marketing & YouTube
We created and developed the brand’s social media pages and YouTube channel. We organised content around the Jägermeister identity and its activations, supporting communication with existing followers and new adult audiences.
Facebook Apps
We developed Facebook applications for brand activations, adding interactive features that gave users a more active role in the experience.
Performance Marketing
We supported content and activation visibility through advertising across the brand’s digital channels and third-party media. Messaging and creative were adapted to the objectives of each campaign.
Product Photography & Video Production
We handled product photography, video production and image editing. The assets supported both product presentation and activation communications, with adaptations for social media, YouTube and advertising.
PR
Public relations activity complemented the digital communications, supporting awareness of Jägermeister’s activations and their connection with its audience.
Digital Sapiens Services
- Social Media Marketing,
- FB Apps,
- Performance Marketing
- Product Photo Shooting,
- Video Production,
- PR