Airflow Greek Coffee Roast

Social Media Marketing · Content Creation · Paid Social

Digital Sapiens manages the Instagram and Facebook presence of Airflow Greek Coffee Roast. We develop the brand’s content and paid social campaigns to showcase what makes each coffee distinctive and introduce Airflow to baristas and hospitality professionals.

The brand

Airflow Greek Coffee Roast brings together single-origin coffees, custom roasting in Greece and a visual identity that extends from its packaging to its merchandise. Its Greek Roast philosophy starts with roasting locally and focuses on bringing out the distinct flavour profile of each coffee.

Airflow is designed for baristas and HoReCa businesses looking to offer a more distinctive coffee menu. For these professionals, the details matter, from where a coffee comes from and what it tastes like to how it performs across different brewing methods and recipes.

Our approach

Our content focuses on the coffee, the craft and the people behind the bar. Some posts explore a coffee’s origin or tasting notes. Others show it in use, from pulling an espresso and preparing a freddo or cappuccino to brewing a pour-over.

By showing the coffees in familiar settings, we give baristas a sense of how they work in everyday service. We also show hospitality businesses how Airflow’s coffees, packaging and merchandise can come together in their own space.

What Digital Sapiens does

Social Media Marketing
We plan the Instagram and Facebook content calendar around the brand’s coffees, preparation techniques and the work of coffee professionals. The editorial focus follows Airflow’s priorities, whether we’re highlighting a particular coffee or covering its presence at an industry event.

Content Creation
We develop concepts, write copy and propose creative directions for feed posts, Reels and Stories. The format follows the story. A close-up can capture the details of an espresso extraction, while a short video can follow the preparation from grinder to cup.

Paid Social
We plan and manage campaigns across Facebook and Instagram. We tailor the audience targeting and creative to each objective, whether that means introducing Airflow to new audiences or promoting a specific coffee or brand activity. We monitor campaign performance and use the data to refine our approach.