THOMAS SABO | Brand Communications in Greece & Cyprus
Media Planning · PR & Events · Social Media Marketing · Influencer Marketing · Performance Marketing · Photography & Video Production
THOMAS SABO selected Digital Sapiens to support its advertising and communications in Greece and Cyprus. The partnership brought together online and offline activity, from media planning and social media management to public relations, creator partnerships and PR events.
Our aim was to showcase the collections and the brand’s identity, connecting jewellery with personal style, gift choices and the occasions that give a piece emotional value.
Our approach
People choose jewellery for different reasons. A piece might complete an outfit, become a gift or hold a connection to someone and a particular memory. These perspectives guided our content for THOMAS SABO.
We combined product presentation with images of jewellery being worn, styling ideas and gifting themes. Advertising, creator partnerships and PR activity followed a shared visual and editorial direction across both markets.
What Digital Sapiens did
Media Planning
We planned the brand’s presence across online and offline media, selecting placements according to the audience, message and priorities of each activation.
Social Media Marketing
We developed content around the collections, product details and the ways jewellery fits into personal style. Topics and formats were adapted to the communications needs of Greece and Cyprus.
Performance Marketing
We planned and delivered advertising campaigns to promote the brand and its collections. Targeting, messaging and creative followed each campaign’s objectives, with performance monitoring informing subsequent adjustments.
Influencer Marketing
We developed creator partnerships that presented the jewellery through each collaborator’s style. Partner selection and creative direction connected the THOMAS SABO identity with their content and audiences.
PR & Event Management
We supported brand communications through public relations and PR events, creating opportunities for media and creators to discover the collections in person.
Product Photography, Video Production & Image Editing
We created and edited visual assets for the communications programme, focusing on product details, jewellery presentation and adaptations for social media and advertising.
Digital Sapiens Services
- Social Media Marketing
- Performance Marketing
- Products Photo shooting
- Video Production
- Photo Adjustments
- Event Management
- PR, Influencers
- Marketing