K & P Spirits | Website & Product Communications
Web Design & Development · Web Hosting · Performance Marketing · Google Ads · Experiential Activations · Image & Video Editing
Following a competitive pitch, K & P Spirits selected Digital Sapiens to redesign its corporate website, deliver performance marketing campaigns and develop experiential activations.
The partnership aimed to raise awareness of the company, its portfolio and its services, while supporting its sales growth objectives.
The company
K & P Spirits was founded in Athens in 2018 to exclusively import and distribute premium spirits. Its communications needed to introduce the individual brands while explaining the company’s role as a partner in the Greek market.
Our approach
A spirits portfolio brings together brands with different histories, visual identities and audiences. The website redesign needed to accommodate those differences within a consistent corporate presentation.
We connected product information with advertising and experiential activity. The website provided a central source of information, campaigns supported product discovery, and activations gave audiences an opportunity to experience the brands in person.
What Digital Sapiens did
Web Design & Development
We redesigned and developed the corporate website, focusing on portfolio organisation, individual brand presentation and easy access to information about the company and its services.
Performance Marketing & Google Ads
We planned advertising activity around the company’s commercial and communications objectives. Targeting, messaging and creative supported portfolio visibility and attracted relevant interest.
Experiential Activations
We developed activations that brought audiences into direct contact with the products. The approach focused on each brand’s character and how it could be expressed through an in-person experience.
Image & Video Editing
We edited visual assets for the website and promotional activity, adapting the presentation to the needs of each product and channel.
Web Hosting
We provided hosting for the website developed during the partnership.
Digital Sapiens Services
- Website Development,
- Web Design,
- Web Development,
- Web Hosting,
- Photo Adjustments
- Photo Editing,
- Video Editing,
- Google Ads