Hype Energy Drink | Launching the Brand in Greece
Website Development · Social Media & Performance Marketing · Creative Production · PR & Events · Influencer Marketing
Hype Energy Drink chose Digital Sapiens to support its launch in the Greek market. The partnership brought together website development, social media communications, digital advertising, content production, PR and influencer marketing.
Our aim was to introduce the brand to Greek audiences and create opportunities to discover its products, both online and through the launch PR event.
Our approach
A market launch needs a consistent presence across every audience touchpoint. The website gave people a place to get to know Hype Energy, while social media and advertising supported its visibility. Photography and video shaped the products’ visual presentation, with creator partnerships and the PR event extending the communications to new audiences.
The creative direction drew on the brand’s energetic character and its connections with music, lifestyle and sport, adapting the content to the needs of the Greek launch.
What Digital Sapiens did
Website Development
We created the website to introduce the brand to the Greek market, organising information around the products and the Hype Energy identity.
Social Media Marketing
We planned the brand’s social media presence, bringing product content together with the themes and visual style associated with Hype Energy.
Performance Marketing
We supported the launch with advertising campaigns, tailoring audience targeting, messaging and creative to the brand’s awareness and visibility objectives.
Product Photography & Video Production
We photographed the products, produced videos and edited images for digital communications, adapting the assets to different platforms and advertising formats.
PR & Event Management
We planned and delivered the launch PR event, connecting digital communications with an opportunity for people to meet the brand and discover its products in person.
Influencer Marketing
We developed creator partnerships that introduced Hype Energy through their own content, helping the brand reach their audiences.
Digital Sapiens Services
- Website Development,
- Social Media Marketing,
- Performance Marketing,
- Product Photo Shooting
- Video Production,
- Ιmages Touch ups,
- Event Management – PR,
- Ιnfluencers Marketing.