AK Chorothetisis

Social Media Strategy · Content Creation · Performance Marketing

AK Chorothetisis is a Greek company specialising in construction, renovation, and interior and exterior decoration for homes, apartments and commercial spaces. Digital Sapiens leads its social media strategy and performance marketing, helping more people who are planning a renovation or redesign discover the company’s work and services.

Our approach

A photograph shows what a finished space looks like. The story behind the project explains how it got there, from the layout decisions to the way the space now works for the people who use it.

That’s the thinking behind the content we develop for AK Chorothetisis. We showcase the company’s projects and explain some of the decisions that come before construction. We might show how a 3D visualisation helps a client understand a proposal before work begins, or explore how a new office layout can improve ergonomics and make it easier for people to move around during the working day.

What Digital Sapiens does

Social Media Strategy
We plan the Facebook and Instagram editorial calendar around three themes: completed projects, the design process, and the practical questions people ask when planning a renovation. We adapt the topics and formats to suit each platform.

Content Creation
We develop the concepts, write the copy and shape the visual direction for each post. A sequence of images can show how a new layout changes the way a room is used. A post on workplace ergonomics can help a business identify what to reconsider before redesigning its office.

Performance Marketing
We plan and manage campaigns that promote AK Chorothetisis’s work and services. We tailor the audience targeting, messaging and creative to each campaign objective, from introducing the company to new audiences to encouraging enquiries about a project. We monitor performance and use the data to refine the campaigns.

Client Website

www.akchorothetisis.com