At Digital Sapiens, we believe in the power of brands that dare to stand out.
That’s why we’re proud to announce our new collaboration with AIRFLOW, the innovative Greek coffee brand by V.S. Karoulias, for which we’ve undertaken the social media and digital marketing strategy. AIRFLOW aims to bring a “New Era” to the Greek coffee scene.
A Brand with a Distinct Identity
AIRFLOW is not just another coffee. It’s the result of years of expertise, craftsmanship, and creative vision:
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Single origin varieties
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Custom roasting in Greece
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Playful packaging & premium merchandising
With bold flavor profiles, a clear “Greek Roast” philosophy, and a dedication to quality, AIRFLOW targets coffee professionals who value authenticity and differentiation.
Social Media Strategy & Digital Performance
Our goal through this partnership with V.S. Karoulias is to boost brand awareness and drive sales for AIRFLOW among B2B audiences — including coffee shop owners, baristi, and decision-makers in Greece’s HORECA market.
Our strategy focuses on:
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Targeted advertising on Meta (Facebook & Instagram) to increase visibility among industry professionals.
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High-quality, engaging content that highlights the brand’s premium character and unique flavor identities.
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A seamless blend of branding and performance marketing to achieve measurable results in reach, leads, and conversions
The Greek Coffee Market is Changing
Today’s coffee consumers are informed, demanding, and looking for meaningful experiences.
New entrepreneurs are turning to single origin, specialty coffees with distinctive aromas and quality characteristics. They increasingly prefer locally roasted beans and collaborations with craft-style brands that reflect their values and philosophy.
AIRFLOW emerges to fill this exact gap, offering an authentic Greek proposition with global potential.
The Digital Sapiens x AIRFLOW partnership is a great example of how a well-designed digital marketing strategy can support the launch of a new brand — building a strong presence in the market and a vibrant community around it.
If you, too, want to elevate your brand through smart digital marketing and impactful social media strategies, get in touch with us.
Together, we can write your next success story.