Martin Miller’s Gin

The Brief

Martin Miller’s gin, the first super premium gin in the market, launched in Greece with the aim of learning everyone who loves this category, how to make a perfect Gin & Tonic and even more!
The choice of selecting Digital Sapiens was based on the following facts: Their experience on dealing successfully with spirit brands, their creativity and finally, their effectiveness!The main goals of the brand’s communication are to increase awareness and communicate the quality characteristics of this distinct product category and its range.To begin with, we developed a FB page, an IG page along with many other standalone and / or advertising-supported activities primarily on social media, in conjunction with relevant content that is addressed not only to professionals but also to the Gin category enthusiasts. The best is yet to come!
Let’s Drink to that!

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