HYPE ENERGY

01

The Brief

Hype Energy drink is an international energy drink brand with offices in Europe, North America and the Middle East.Hype Energy was launched in 1993 by Hard Rock Cafe founder, Barry Cox and is now led by the current CEO, former Formula One racing driver and 24 Hours of Le Mans winner, Mr. Bertrand Gachot.

All Hype Energy drinks are free from preservatives and artificial colorings and combine a mix of natural juices, vitamins and caffeine. Formula 1, sports, music and lifestyle are Hype Energy’s Drink assets. You’ll find it on the Sahara Force India car and across the globe, sponsoring sports and events that rock!Hype Energy drinks are currently available in over 40 countries and still growing! In 2018, they were launched in the Greek Market and they will become the new HYPE of the town!

Hype Energy Drink chose Digital Sapiens Agency to create ways of engaging the online audience, generate buzz and awareness during launch.

02

Outcome

1.050.000+FB Page Likes
43.200+Instagram Followers

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