{"id":5897,"date":"2026-04-05T16:39:53","date_gmt":"2026-04-05T16:39:53","guid":{"rendered":"https:\/\/digitalsapiens.gr\/new\/?page_id=5897"},"modified":"2026-11-05T09:08:04","modified_gmt":"2026-11-05T09:08:04","slug":"pfanner-en","status":"publish","type":"page","link":"https:\/\/digitalsapiens.gr\/en\/pfanner-en\/","title":{"rendered":"Pfanner Juices and Tea"},"content":{"rendered":"

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Pfanner | Digital Communications & Promotion in Greece<\/h1>\n

Social Media Marketing \u00b7 Performance Marketing \u00b7 Point-of-Sale Promotions<\/strong><\/p>\n

Through its official distributor in Greece, Pfanner<\/a> entrusted Digital Sapiens<\/a> with planning and delivering its digital promotion in the Greek market.<\/p>\n

The partnership combined the implementation of the brand\u2019s strategy across social media and Google with planning and support for promotions at selected points of sale. Our aim was to introduce audiences to Pfanner\u2019s products and connect their online presentation with their presence in-store.<\/p>\n

The brand<\/h2>\n

Pfanner is an Austrian family business with a history dating back to 1856 and a range that includes fruit juices and iced teas. Ingredient quality, fruit processing and flavour are central to its philosophy.<\/p>\n

These qualities guided the product communications for Greece. The content needed to help shoppers recognise the packaging, explore the available options and discover flavours that interested them.<\/p>\n

Our approach<\/h2>\n

We adapted Pfanner\u2019s strategy to the needs of the local market while maintaining the brand\u2019s identity and visual style. Product presentation was connected with consumption occasions and seasonal themes, giving each piece of content a clear role in the communications plan.<\/p>\n

We also coordinated digital promotion with activity at selected points of sale. Consistent messaging and presentation helped connect the first online encounter with a product to finding it on the shelf.<\/p>\n

What Digital Sapiens did<\/h2>\n

Social Media Marketing<\/strong>
\nWe implemented the brand\u2019s social media strategy, organising topics and content around the products, flavours and communications priorities for Greece.<\/p>\n

Performance Marketing<\/strong>
\nWe planned and delivered advertising campaigns across social media and Google. Targeting, messaging and creative followed each campaign\u2019s objectives, with performance monitoring informing subsequent optimisation.<\/p>\n

Point-of-Sale Promotions<\/strong>
\nWe planned and supported promotions at selected retail locations, connecting the products\u2019 in-store presence with Pfanner\u2019s digital communications.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1775029138292{background-image: url(https:\/\/digitalsapiens.gr\/new\/wp-content\/uploads\/2026\/03\/Homepage_Clients_Section.jpg?id=380) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”row1″][vc_column][vc_column_text]<\/p>\n

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Digital Sapiens Services<\/h2>\n<\/div>\n

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