{"id":5884,"date":"2026-04-05T09:52:42","date_gmt":"2026-04-05T09:52:42","guid":{"rendered":"https:\/\/digitalsapiens.gr\/new\/?page_id=5884"},"modified":"2026-11-05T11:54:18","modified_gmt":"2026-11-05T11:54:18","slug":"weihenstephan","status":"publish","type":"page","link":"https:\/\/digitalsapiens.gr\/en\/weihenstephan\/","title":{"rendered":"Weihenstephan Beers"},"content":{"rendered":"

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Weihenstephan | Digital Communications & On-Trade Activations<\/h1>\n

Social Media Marketing \u00b7 Performance Marketing \u00b7 Product Photography \u00b7 Video Production \u00b7 Image Editing \u00b7 Event Management<\/strong><\/p>\n

Deals S.A.<\/a> selected Digital Sapiens<\/a> to support the digital promotion of Weihenstephan<\/a> in Greece. The partnership brought together social media communications, Google advertising and promotional activity at on-trade venues.<\/p>\n

Our aim was to build brand awareness and introduce the range to adult consumers and hospitality professionals, connecting digital communications with opportunities to discover the beers in person.<\/p>\n

The brand<\/h2>\n

With a brewing history dating back to 1040 on Weihenstephan Hill in Freising, Weihenstephan is recognised as the world\u2019s oldest operating brewery. Its Bavarian heritage sits alongside modern brewing equipment and production technology.<\/p>\n

That combination of history and expertise guided the communications. The brewery\u2019s heritage provided the starting point, while its beer styles, product characteristics and serving details gave audiences different ways to explore the range.<\/p>\n

Our approach<\/h2>\n

We planned content that gave each product its own place within the brand\u2019s presentation. Brewery stories were combined with product features and visual assets highlighting the bottle, glass and details of the serve.<\/p>\n

We also connected advertising with on-trade activity. Digital communications supported brand discovery, while activations at selected venues created opportunities to experience the beers in person.<\/p>\n

What Digital Sapiens did<\/h2>\n

Social Media Marketing<\/strong>
\nWe planned topics and created content around the brewery\u2019s history, its range and the brand\u2019s activities in Greece.<\/p>\n

Performance Marketing<\/strong>
\nWe delivered campaigns across social media and Google, adapting targeting, messaging and creative to each campaign\u2019s objectives.<\/p>\n

Product Photography & Image Editing<\/strong>
\nWe photographed the products and edited the assets for organic posts and advertising, focusing on the presentation and details of each beer.<\/p>\n

Video Production<\/strong>
\nWe produced videos to showcase the products and communicate brand activity, adapting the content to its digital channels.<\/p>\n

Event Management & On-Trade Activations<\/strong>
\nWe supported activities at selected venues, coordinating their delivery with the brand\u2019s communications. The aim was to connect online visibility with an in-person product experience.<\/p>\n

Explore the range on the Weihenstephan page in the Deals portfolio<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1775029138292{background-image: url(https:\/\/digitalsapiens.gr\/new\/wp-content\/uploads\/2026\/03\/Homepage_Clients_Section.jpg?id=380) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”row1″][vc_column][vc_column_text]<\/p>\n

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Digital Sapiens Services<\/h2>\n<\/div>\n

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