{"id":5879,"date":"2026-04-01T07:04:05","date_gmt":"2026-04-01T07:04:05","guid":{"rendered":"https:\/\/digitalsapiens.gr\/new\/?page_id=5879"},"modified":"2026-11-05T11:24:30","modified_gmt":"2026-11-05T11:24:30","slug":"thomas-sabo-2","status":"publish","type":"page","link":"https:\/\/digitalsapiens.gr\/en\/thomas-sabo-2\/","title":{"rendered":"Thomas Sabo Jewellery"},"content":{"rendered":"

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THOMAS SABO | Brand Communications in Greece & Cyprus<\/h1>\n

Media Planning \u00b7 PR & Events \u00b7 Social Media Marketing \u00b7 Influencer Marketing \u00b7 Performance Marketing \u00b7 Photography & Video Production<\/strong><\/p>\n

THOMAS SABO<\/a> selected Digital Sapiens<\/a> to support its advertising and communications in Greece and Cyprus. The partnership brought together online and offline activity, from media planning and social media management to public relations, creator partnerships and PR events.<\/p>\n

Our aim was to showcase the collections and the brand\u2019s identity, connecting jewellery with personal style, gift choices and the occasions that give a piece emotional value.<\/p>\n

Our approach<\/h2>\n

People choose jewellery for different reasons. A piece might complete an outfit, become a gift or hold a connection to someone and a particular memory. These perspectives guided our content for THOMAS SABO.<\/p>\n

We combined product presentation with images of jewellery being worn, styling ideas and gifting themes. Advertising, creator partnerships and PR activity followed a shared visual and editorial direction across both markets.<\/p>\n

What Digital Sapiens did<\/h2>\n

Media Planning<\/strong>
\nWe planned the brand\u2019s presence across online and offline media, selecting placements according to the audience, message and priorities of each activation.<\/p>\n

Social Media Marketing<\/strong>
\nWe developed content around the collections, product details and the ways jewellery fits into personal style. Topics and formats were adapted to the communications needs of Greece and Cyprus.<\/p>\n

Performance Marketing<\/strong>
\nWe planned and delivered advertising campaigns to promote the brand and its collections. Targeting, messaging and creative followed each campaign\u2019s objectives, with performance monitoring informing subsequent adjustments.<\/p>\n

Influencer Marketing<\/strong>
\nWe developed creator partnerships that presented the jewellery through each collaborator\u2019s style. Partner selection and creative direction connected the THOMAS SABO identity with their content and audiences.<\/p>\n

PR & Event Management<\/strong>
\nWe supported brand communications through public relations and PR events, creating opportunities for media and creators to discover the collections in person.<\/p>\n

Product Photography, Video Production & Image Editing<\/strong>
\nWe created and edited visual assets for the communications programme, focusing on product details, jewellery presentation and adaptations for social media and advertising.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1775029138292{background-image: url(https:\/\/digitalsapiens.gr\/new\/wp-content\/uploads\/2026\/03\/Homepage_Clients_Section.jpg?id=380) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”row1″][vc_column][vc_column_text]<\/p>\n

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Digital Sapiens Services<\/h2>\n<\/div>\n

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