{"id":5855,"date":"2026-04-05T09:43:52","date_gmt":"2026-04-05T09:43:52","guid":{"rendered":"https:\/\/digitalsapiens.gr\/new\/?page_id=5855"},"modified":"2026-11-05T08:59:53","modified_gmt":"2026-11-05T08:59:53","slug":"paulaner-en","status":"publish","type":"page","link":"https:\/\/digitalsapiens.gr\/en\/paulaner-en\/","title":{"rendered":"Paulaner – Beer"},"content":{"rendered":"

[vc_row css=”.vc_custom_1775028701951{margin-top: 60px !important;}”][vc_column][vc_single_image image=”6145″ img_size=”1200×600″ alignment=”center”][vc_column_text]<\/p>\n

Paulaner | Digital Communications & Brand Activations in Greece<\/h1>\n

Social Media Marketing \u00b7 Performance Marketing \u00b7 Microsites & Facebook Apps \u00b7 Influencer Marketing \u00b7 Experiential Activations<\/strong><\/p>\n

Paulaner<\/a> entrusted Digital Sapiens<\/a> with developing and strengthening its digital presence in Greece. The partnership combines content strategy, advertising and creator collaborations with microsite development and experiential activation planning.<\/p>\n

Our aim is to showcase the products and Paulaner\u2019s Bavarian identity, creating opportunities for discovery and engagement among adult audiences and hospitality professionals.<\/p>\n

The brand<\/h2>\n

With a history dating back to Munich in 1634, Paulaner is closely connected with Bavarian brewing traditions, Biergarten culture and Oktoberfest. These connections give the communications a range of starting points, from the brewery\u2019s history to serving suggestions and food pairings.<\/p>\n

Our approach<\/h2>\n

We connect Paulaner\u2019s identity with occasions familiar to Greek audiences. Weissbier and Lager each have their place in the content through product features, serving suggestions, food pairings and seasonal themes.<\/p>\n

Each channel serves a specific purpose. Social media maintains audience contact, advertising supports content visibility, and microsites provide dedicated spaces for individual activations. Experiential activity connects those communications with an opportunity to discover the brand in person.<\/p>\n

What Digital Sapiens does<\/h2>\n

Social Media Marketing<\/strong>
\nWe plan topics and content for Facebook and Instagram, bringing product presentation together with Paulaner\u2019s history, culture and activations.<\/p>\n

Performance Marketing<\/strong>
\nWe plan and manage campaigns that support brand awareness and activation visibility, adapting targeting, messaging and creative to each campaign\u2019s objectives.<\/p>\n

Microsites, Web Design & Development<\/strong>
\nWe developed microsites for individual activations, organising information and the participation journey around each campaign\u2019s mechanics. We also provided hosting.<\/p>\n

Facebook Apps<\/strong>
\nFor earlier activations, we created Facebook applications that supported interactive features and audience participation.<\/p>\n

Influencer Marketing<\/strong>
\nWe plan creator partnerships, aligning the content with Paulaner\u2019s identity, the activation\u2019s objectives and each creator\u2019s style.<\/p>\n

Image & Video Editing<\/strong>
\nWe edit and adapt visual assets for posts, Stories, Reels and advertising, maintaining a consistent brand presence.<\/p>\n

Experiential Activations<\/strong>
\nWe develop activities that bring audiences into contact with Paulaner and its products, connecting digital promotion with an in-person experience.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1775029138292{background-image: url(https:\/\/digitalsapiens.gr\/new\/wp-content\/uploads\/2026\/03\/Homepage_Clients_Section.jpg?id=380) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”row1″][vc_column][vc_column_text]<\/p>\n

\n

Digital Sapiens Services<\/h2>\n<\/div>\n

[\/vc_column_text][vc_row_inner el_class=”services”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/6″][vc_column_text]<\/p>\n