{"id":5747,"date":"2026-04-05T09:10:14","date_gmt":"2026-04-05T09:10:14","guid":{"rendered":"https:\/\/digitalsapiens.gr\/new\/?page_id=5747"},"modified":"2026-11-04T18:25:08","modified_gmt":"2026-11-04T18:25:08","slug":"caffe-diemme-espresso","status":"publish","type":"page","link":"https:\/\/digitalsapiens.gr\/en\/caffe-diemme-espresso\/","title":{"rendered":"Caffe Diemme Espresso"},"content":{"rendered":"

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Caff\u00e8 Diemme<\/h1>\n

Social Media Strategy \u00b7 Content Creation \u00b7 Paid Social \u00b7 Influencer Marketing<\/strong><\/p>\n

Caff\u00e8 Diemme chose Digital Sapiens to introduce its coffees to Greek audiences. The partnership began with the brand\u2019s launch in the Greek market and grew into an ongoing social media programme. In 2026, Caff\u00e8 Diemme\u2019s visual identity refresh gave us a new brief. We wanted people to become familiar with the brand\u2019s new look and recognise it beyond their social feeds.<\/p>\n

The brand<\/h2>\n

Caff\u00e8 Diemme has been creating coffee blends since 1927, with a focus on aroma and flavour. In Greece, we connect that heritage to the ways people already enjoy coffee. A close-up of an espresso extraction, the texture of a cappuccino or the preparation of a freddo each gives people a different way to get to know the brand through a familiar coffee ritual.<\/p>\n

What Digital Sapiens does<\/h2>\n

Social Media Strategy<\/strong>
\nWe plan Caff\u00e8 Diemme\u2019s presence on Facebook and Instagram. The editorial calendar brings together products, preparation methods and everyday coffee occasions, with room for brand priorities such as the rollout of the new visual identity.<\/p>\n

Content Creation<\/strong>
\nWe develop concepts, write copy and shape the creative direction for posts, Reels and Stories. The coffee itself guides the content. A post about Caff\u00e8 Oro might focus on the character of the blend, while a Reel can take a closer look at the espresso as it flows from the machine into the cup.<\/p>\n

Paid Social & Influencer Marketing<\/strong>
\nPaid social and creator partnerships formed part of the launch strategy. We use social ads to promote the brand, its products and selected activations. Creator content gives audiences another way to discover Caff\u00e8 Diemme by showing how the coffee fits into someone\u2019s daily routine.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1775029138292{background-image: url(https:\/\/digitalsapiens.gr\/new\/wp-content\/uploads\/2026\/03\/Homepage_Clients_Section.jpg?id=380) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”row1″][vc_column][vc_column_text]<\/p>\n

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Digital Sapiens Services<\/h2>\n<\/div>\n

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