{"id":5637,"date":"2026-04-05T16:10:08","date_gmt":"2026-04-05T16:10:08","guid":{"rendered":"https:\/\/digitalsapiens.gr\/new\/?page_id=5637"},"modified":"2026-11-05T08:50:46","modified_gmt":"2026-11-05T08:50:46","slug":"nuova-simonelli-espresso-coffee-machines","status":"publish","type":"page","link":"https:\/\/digitalsapiens.gr\/en\/nuova-simonelli-espresso-coffee-machines\/","title":{"rendered":"Nuova Simonelli Coffee Machines"},"content":{"rendered":"

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Nuova Simonelli<\/h1>\n

Social Media Marketing \u00b7 Performance Marketing \u00b7 Product Photography \u00b7 Video Production \u00b7 Image Editing<\/strong><\/p>\n

Nuova Simonelli<\/a> selected Digital Sapiens<\/a> to support the digital promotion of its machines in Greece. The partnership brought together social media, Google advertising, content production and selected offline activities.<\/p>\n

Our aim was to introduce the equipment and the expertise behind it to baristas, caf\u00e9 owners and hospitality professionals, connecting machine features with everyday work behind the bar.<\/p>\n

The brand<\/h2>\n

Founded in Italy in 1936, Nuova Simonelli develops espresso machines and equipment for coffee professionals. Technology, design and ease of use are central to its approach.<\/p>\n

For communications in Greece, the task was to translate those qualities into content that addressed practical questions. How does a machine fit into the workflow? Which functions matter to a barista? What does a business owner need to understand when considering equipment?<\/p>\n

Our approach<\/h2>\n

We focused on showing the machines in use. Technical information was connected with extraction, drink preparation and workflow, making the content relevant to people who use or select professional coffee equipment.<\/p>\n

Photography highlighted product design and details, while video showed functions and preparation in motion. Advertising supported the content\u2019s visibility among relevant professional audiences.<\/p>\n

What Digital Sapiens did<\/h2>\n

Social Media Marketing<\/strong>
\nWe planned topics and developed social content that combined product presentation with information about functions and applications. Copy and formats were adapted to the needs of professional audiences.<\/p>\n

Performance Marketing & Google Ads<\/strong>
\nWe planned and delivered campaigns to promote the brand and its products. Targeting, messaging and creative reflected professional interest in espresso equipment and the priorities of each campaign.<\/p>\n

Product Photography<\/strong>
\nWe photographed the equipment, capturing both the overall design of the machines and their individual details.<\/p>\n

Video Production<\/strong>
\nWe produced videos presenting the products and their use, using movement and close-ups to show the equipment in operation.<\/p>\n

Image Editing<\/strong>
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Digital Sapiens Services<\/h2>\n<\/div>\n

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