In traditional marketing, you’d have to spend a lot of money on TV advertising and other ad types to attract customers. Nowadays everything has changed, with the rise of social media. Nowdays, small and medium sized businesses have the same marketing tools as big corporations.
You will find hereunder a useful guide to getting started on social media that is addressed to all those they want to build and expand their business quickly and cost-effectively.
Social Media Marketing
What is social media marketing?
It is the process of managing prospects and customers with your digital presence through social media platforms. Meaning the promotion of your brand or service by using platforms like Facebook, LinkedIn, Instagram etc. Once you start generating more traffic from social media accounts, you can then redirect the leads into your sales funnel, and start building relationships with them.
How you should get started with these essential channels?
Get to Know Your Audience
Your ideal customers are those that make your target audience. So, identifying your ideal customer would be the first logical step to getting started. These people are already there and are most likely following the top influencers, leaders, and experts in your industry. Tap into that pool of potential prospects and redirect them to become focused on your brand and what it has to offer. For example, if you sell sports gear, you need to figure out where that audience is currently active online. Make a list of sports gear sales leaders, such as Nike, Adidas, and Reebok, then analyze and target their audience.
Choose the Right Social Media Platforms
Trying to be active on all major social media networks is a pitfall you should avoid; at least at the beginning. Getting started on social media requires you to find out where most of your target audience is active the most. These platforms may include Facebook, Instagram, Twitter, LinkedIn, Pinterest etc. All these platforms are high-authority networks that can help your rank high in search engines. The more relevant content you post there (and receive likes, comments, and shares), the more visible you’ll be to your potential customers.
Engage Your Ideal Customers
After identifying your ideal customers and be present on Social Media Platforms, the next step is to engage with them. Start by following your competitors’ audiences on social media. Identify the power followers (those with more than 2,000 of their followers.) You can apply this strategy across Facebook, LinkedIn, Instagram, etc. These people are in the same industry as the social accounts they currently follow. That’s why it’s more likely that they’ll want to follow you as well. It’s important to know that these power followers look closely at their audiences as they build their network.
Share Niche-Related Content
If you want to generate more traffic to your site, you should aim to share existing viral content. Use a social media management tool to find popular content to curate. Type in the hashtag or keyword you want to follow. That way, you’ll discover great material that will catch the eye of your ideal customer.
Create a Plan for Daily Social Sharing
For an effective social media marketing, you need to develop a plan. Having a strategy and knowing where to go is essential before getting started on social media. Social sharing is demanding and time-consuming, and you shouldn’t share on each and every platform. You need to find out at what time of the day your audience is most active on social media. Determine how many Facebook shares or tweets you want to make each day and at what time. Finally you need to interact with your audience by liking and commenting.
Paid Social Media Advertising
Finally, another way to ignite awareness on social media is through paid advertising. Organic marketing strategies are great, but it can take time before you get some great results. Platforms like Facebook and LinkedIn have amazing targeting systems that make it a lot easier to distribute your content to the right people. Don’t ignore it or be afraid of using paid social media ads, as they’re great for boosting brand visibility.
Digital Sapiens has helped many of its customers to make their first steps in the digital world. If you think that you are ready to boost your digital presence while increasing your potential clientele, we will be happy to assist you. Fill in our contact form at firstname.lastname@example.org or call us at 211 1117933 and someone from our team will contact you.